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Create ads that speak the language of your target audience and include content that appeals to them. If you don’t, you’ll be missing out on the 97% of users searching online for local businesses. The most important aspect of local SEO is your Google My Business listing. This is the free business listing that provides your firm’s direct connection to Google Maps and Google’s local search results. Despite the emergence of social media and other communication forms, email remains one of the most effective ways to reach both existing and potential customers. The following, however, from an injury law firm in Florida, covers the same topic in over 1,000 words and even includes a video and webinar on the FMLA.
Infographics are becoming a stimulating part of law firm communications. They can be used to announce everything from honors and accolades to new partners and offices on many different platforms, including the firm website and on social media, and also in press releases. Law firm marketers will be increasingly important communicators with a firm’s clients, prospects and lawyers. Facebook allows you to target so specifically that you’ll DUI lawyer near me likely run out of people to market to before you run out of targeting parameters.
- Twenty-nine percent of respondents say they got a client from personal use of social media for professional purposes, including 30% of solos and 33% of lawyers in firms of 2-9 lawyers.
- A video not only attracts attention but also adds a lighthearted or human touch to a law firm’s website.
- Instead, you should focus on the platforms your potential clients use most and then establish a strategy that works on those particular platforms.
- Bringing your legal services to the attention of real-world potential clients can be done through sponsoring local events.
Followers can comment, like, and share your live video, boosting your account’s visibility. However, there are no hard rules for when or how often you should post. Basically, the more consistent you are, the more your audience will see your content and trust your brand.
Ensure your site is search engine optimized
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Focus on your niche in order to attract people who are interested in your services. Otherwise, you risk coming across as a generalist, which will make it difficult to stand out from other law firms. It’s always fair to ask clients to send new business your way, either in person or via email. Another way to build referrals is to attend online and in person networking events with other professionals in your industry.
Legal marketers who know the social media landscape and understand what works effectively will provide great value to firms that compete for top-of-mind attention. The buyer’s journey is especially important in law firm marketing. In many fields of law, people don’t have the familiarity that they would with a plumber or even a doctor.
To start, I recommend posting once per day in order to get eyes on your content and start tracking performance. Over time, you will get a better sense of what content performs well and what your audience wants to see. For example, if you are a family law attorney, you might post about topics such as divorce, child support, child custody, adoption law, mediation, etc. If you are a corporate lawyer, you might post content about corporate liability, contracts, investing, and the like.
Those that claimed their Avvo profile did so for search engine discoverability (62%), followed by advertising (37%), endorsements from other lawyers (28%), and client testimonials (27%). 34% say no clients have retained the firm as a result of the blog and 41% do not know. Thirty-two percent of respondents had clients retain them through their website, including 36% of both solos and respondents in firms of lawyers, and 39% of lawyers in firms of 2-9 lawyers.
Level-up your marketing efforts by learning from 16 lawyers and their successful marketing habits. While this is a pretty low-tech method that yields only anecdotal results, it’s a good place to start. But you’ll need to do more in-depth analysis to truly know how your marketing is working. Build referral relationships with other attorneys is a worthwhile investment to ensure a sustainable law firm. News Corp is a global, diversified media and information services company focused on creating and distributing authoritative and engaging content and other products and services.
Facebook is probably the most effective social media platform to connect with your potential clients, and to keep existing clients informed about changes in your law firm or new practice areas being covered. Consider developing social media marketing content so that your existing clients will want to share it with their network, simply because it’s useful information. If you can tap into this wealth of connectivity online, you’ll find that the rewards are potentially great once your social media referral funnel has been established. Many attorneys fail to even indicate which practice areas they specialize in, or which locations they are able to cover for their clients.